What the Internet Invitational Plays: Every Bag Priced, and YouTube Golf’s Favorite Iron Brand

The 2026 Internet Invitational premieres on YouTube on Monday, Oct. 26, and runs through a six-episode finale on Nov. 12. Before the first tee shot airs, we went through the equipment of the 64-player field: who plays what, and what it would cost to walk into a shop and buy each bag new. We hold a verified bag for 41 of the 64 players. Eighteen of those bags can be priced club for club, and they form the ranking below. The headline number is modest: the average fully priced bag in the field costs $3,464, a little under the $3,740 average we calculate the same way for 58 PGA Tour pros.

The Brand That Took Over YouTube Golf

One bag in three carries Takomo irons

The most surprising name in this field is not a player. It is Takomo, a Finnish direct-to-consumer club maker that sells online rather than through golf shops. Thirteen of the 41 bags we track carry its irons, the same number as TaylorMade, and well clear of Callaway (eight) and Titleist (four). Its 301 CB is the most-played iron in the field, in nine bags, and its Skyforger 002 is the most-played wedge, also in nine.

The reason is partly commercial, and worth stating plainly. Grant Horvat is a part-owner of the company. Bob Does Sports announced a partnership with Takomo in January 2026, moving its irons out of Callaway, and the Bryan brothers play the brand as well. So the count describes a creator economy as much as a preference: the players who brought these clubs into the field are the ones with a stake in it. What the numbers can say is that the clubs hold up in the hands of the field’s better players, including Wesley Bryan, a PGA Tour winner, who carries Takomo irons and wedges.

It also explains the bottom of the price table. Takomo’s 301 CB set lists at $649, against $1,400 for TaylorMade’s P790, the field’s second most popular iron. The four least expensive bags we can fully price all carry Takomo irons.

Every Bag, Priced

From $4,209 to $2,302

At the top sits Sara Winter, whose all-TaylorMade setup, three fairway woods included, comes to $4,209. Chaz Bowker is $6 behind with a bag that is Callaway from the Quantum Triple Diamond driver down, finished with a putter from Callaway’s Odyssey brand. At the other end, Fat Perez of Bob Does Sports plays a 12-club setup worth $2,302, about $1,900 less than the bag at the top.

A number of well-known bags are missing from the table only because one or two of their clubs have no current retail price, usually a tour-issue or long-discontinued putter. Brad Dalke ($3,540 across the 14 clubs we can price), Rick Shiels and Luke Kwon fall into that group.

The Rest of the Bag

Drivers: a two-company race

Off the tee the field splits evenly. TaylorMade and Callaway drivers sit in 15 bags each, Titleist in seven. The most common single models are TaylorMade’s Qi4D and Callaway’s Paradym Ai Smoke Triple Diamond, five bags apiece, with Titleist’s GT3 in four. Only 29 of the 251 clubs and sets we count are 2026 models: this is a field that changes clubs when a deal changes, not when a catalog does.

Putters: no consensus, one favorite

As on tour, the putter is the most personal club in the bag. Odyssey (nine bags), TaylorMade (eight) and L.A.B. Golf (eight) lead the brands, but no model has a real majority. The closest thing to a favorite is L.A.B.’s DF3, in four bags, all of them belonging to players with a Takomo iron set.

The oldest club in the field

Paul Bissonnette takes this one easily. The former NHL enforcer’s irons are Nike Vapor Pros from 2015, a year before Nike stopped making golf clubs altogether. Johnny Manziel’s last verified bag, from 2020, includes a Ping G400 Stretch 3-wood released in 2017.

Who We Could Not Count

Twenty-three players in the field have no published bag that we could verify, among them several of the celebrity entrants. Where a creator has shown their setup on camera since our last update, we will add it; the Internet Invitational field page lists every player, their crew, and the current status of their bag, and will carry results as the episodes air.